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Storefront is the customer facing web application capable to hosting multitude of shops with unique look and feel through use of themes across a range of devices.  

Everything in storefront webapp is geared towards providing the customer with a superior user experience though outstanding search and navigation capabilities enabling customer to quickly and effectively find what they are looking for or suggest good alternatives; encourage them to purchase with clear messaging of promotions and discounts, product links to alternatives, accessories, spares; providing easy and simple checkout process; promote shop branding and establish seasonal look and feel through themes; enable business to provide customer with essential information through CMS and micro sites capabilities and much more.

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