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Ease of use of e-commerce website, its design and usefulness of product data it presents will ultimately influence its success. All these features are referred to as themes in YC. Each theme defines a unique look and feel of the storefront which is comprised of a number of resources such as templates, image files, cascading style sheets (CSS), javascript etc. 

YC The platform allows to create multitude of themes. Applying any particular theme is as easy as specifying its name in the shop instance editor at any point in time. Moreover process of creating new themes does not need to start from scratch as YC provides the platform provides mechanism of resources inheritance. Using this mechanism themes can be stacked and the first available resource on the stack will be used. Therefore modifications can be limited to crucial elements such as CSS and images thus allowing to quickly create alternative designs ready to be used by shops. Page templates can further be enhanced by shop specific content data and content includes

YC The platform comes with a default theme out of the box which is built using state of the art technologies featuring responsive design making your web site look beautiful on any device. Default theme is packed with features providing various templates for typical e-commerce web site. 


  • A/B testing to see which design works better and generates better sales
  • Seasonal holidays alterations, such as Christmas and Easter
  • Seasonal promotions, such as Winter and Summer sales
  • Targeted marketing to provide customer specific messaging and promotions

Moreover YC  themes mechanism encompasses e-mail generation thus e-mails follow the same theme and resources inheritance rules as any other templates.