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  • Proper URL. This is one of the most important things that search engines look for. Do not put internal codes or strange parameter values. The more human readable the URL is the better. A good example for product page would be: 

 

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http://yourdomain.com/category-name/product-name-and-SKU-code.html

 

 

The more valuable keywords (such as category and product names) the URL has the more likely it is to have a better scoring value when indexed by search engine, which is what is used to push your pages to the top of the list.

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This list is far from being exhaustive but the points above represent the main things that must be done correctly before anything else is attempted. Anything beyond this in fact would be a search engine specific implementations and hence are beyond the scope of this article and YC.

SEO support

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Platform SEO in YC supports three of the core recommendations above: URL customisation, titles and meta data. AJAX support is highly coupled to the layout of your particular website and hence will depend on the specific theme your shop is using. Default theme is fully compatible with AJAX recommendations.

YC The platform concentrates on provision of SEO to the following core objects:

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The following SEO friendly URL patterns are used in YC:

All of the above patterns are mix and match to produce complex SEO friendly urls. For example "Mini mouse in category computer mice and filtered by colour red" on our demo store would look like so:

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Tip
 For image file naming please consult bulk import for images.

It must be noted that when setting URI properties they must be unique within scope of the SEO object. In other words categories and content must have unique URI, products must have unique URI and SKU must have unique URI.

Note that URI is optional and if left blank YC will the platform will use internal codes for URLs instead.

Meta data/Structured data 
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SaaS
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Default YCE Default 

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theme automatically supports and is fully compatible with Google's structured data specification. All product elements are fully annotated with relevant product information, pricing and stock information attributes.

You can test some of the YCE the 

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demo shop pages using this tool: https://search.google.com/structured-data/testing-tool/u/0/#url=http%3A%2F%2Fedemo.yes-cart.org%2Fproduct%2F200

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