...
Tags provide additional level of categorisation and grouping of products and can be used for full text search purposes. Tag URLs are SEO friendly and can be provided to customer on a web site menu or as a content include link or in an email newsletter (see CMS ). When tag URL is accessed the list of products that contain that tag will be presented to the customer in the same way as any other navigation attribute in YC.
...
One of the strategies to promote specific products is to place them in a very visible place on the web site. Default theme provides featured products carousel for this purpose, which is located at the top of the page. To mark any product as featured all that is required is to set the featured flag in the product editor
| Label | ||||
|---|---|---|---|---|
|
| Label | ||
|---|---|---|
|
Figure 2: Example featured product configuration
...
Automatic new arrival detection is driven by number of days offset defined either at category level using CATEGORY_NEW_ARRIVAL_DAYS_OFFSET category attribute or at shop level using SHOP_NEW_ARRIVAL_DAYS_OFFSET attribute. The maximum number of elements is configured at category level using CATEGORY_ITEMS_NEW_ARRIVAL attribute with default fallback set to 5.
New arrivals products list is category driven and will display products from the currently viewed category. Manual configuration using new arrival tag on the product has higher priority than automatic one, so these items are more likely to appear in the list. We recommend to use tag with "newarrival" only for few specific products to allow the automatic detection build true new arrivals list. The tagging facility is there only to adjust the marketing strategy (E.g. tag new iPhone when it comes out so it is at the top of the list).
Default theme allows to view new arrival product in the page tabs component.
Figure 3: Example new arrival tab
...
Cart API automatically tracks product page views and keeps track of 10 last viewed products. This setting is platform wide and can be adjusted according to business needs. The list is constantly maintained with the unique collection of latest products.
Default theme allows to view recently viewed product in the page tabs component.
Figure 4: Example recently viewed tab
...
Associations
As discussed in the PIM documentation each product can have multitude of associations each of which can have a type to identify a business purpose of this link. For example accessories define products that can enhance features, improve look or better usage experience, whereas up-sale and cross-sale could define alternatives to given product.
Each type of link can provide very valuable information especially to first time or non-professional buyers. Consider elderly person purchasing a personal computer or typical home owner shopping for refurbishment tools to attempt their first DIY. Association provide unique opportunity to support these kind of customers with a professional insight, which may turn unsure buyer into a determined one.
Default theme utilises multiple tabs on the product page to list the association of the appropriate type. These tab will become available automatically if associations exist and they are orderable (i.e. offer is available for given shop).
We recommend thorough review of how these associations are presented when creating your custom themes as how this information is presented will greatly influence the magnitude of the effect it will have on the customer.
...
You may add custom types which will be used with your shop's theme to enrich customer experience.
...