Overview
Providing customers with easy to navigate select option is crucial in driving conversions. In catalogs with varied product assortment it bring a challenge as there could be alternative representations apart from "textual options" that can be more effective. For example consider "colour". It is much easier to depict colour as colour boxes which actually depict that colour rather than having a textual representation. Talking on the subject of colour it is also worth to note that number of options could extend into millions. Usually customers when shop only interested in "main colours" palette and therefore not the challenge is not only depicting colour boxes to ease selection but also no narrow selection options.
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